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Company Profile


Harbor Equipment Company LLC was established in 2020 by Ric Newbury and longtime friend Luke Fitzpatrick. Before starting Harbor Equipment Company, Ric was an established professional in the automotive industry, providing national customer and dealer support for high performance motorsport applications. Luke was a water resources engineer for a highly regarded Architecture, Engineering, and Planning Firm supporting a wide range of critical infrastructure projects throughout the Midwest. Over the years, Ric and Luke often talked about business ideas and knew one day they would form a company of their own. 

With many late night conversations and finally a business plan, we formed an LLC! We started Harbor Equipment Company with the intent of promoting the single axle tractor as MORE THAN JUST A ROTOTILLER! The BCS and Grillo machines really impressed us with their quality, versatility, and price point. We purchased 4 machines in July of 2020 and by August we started renting these products out of our garage. We had positive feed back from our customers and knew our only chance of expanding was getting into a commercial building closer to Harbor and Petoskey. This would allow us to grow our sales, rentals and services. After some searching and a conversion with a friend Nick Gowan at Pure Property Management we had a lease signed!


On October 5th, we opened our doors to a new commercial building offering 3000 sq/ft of retail show room space, 3200 sq/ft of service area and a large gated parking area in the rear of the building to hold machines and equipment safely. We have brought on other brands since moving in like Exmark, Billy Goat Industries, Echo USA, Honda Engines, Honda Outdoor Equipment, Firman, Vortexx, Oregon, Etrailer, and More. We are pursuing more high quality brand opportunities and look forward to bringing more options to Northern Michigan! We have also added more rental equipment like mini-excavators, track loaders, blowers, areators, concrete saws, etc. We intend on added more equipment to our rental fleet as we grow!

Our customers are our priority and we don't believe in anything but Excellent Service. We take that extra step the others don't. If our customers aren't happy, we aren't either. Save the drive and avoid the traffic, let us be your one stop shop for equipment sales, rental and service!

Our Vision

  • Customer Satisfaction is our ultimate goal! 

  • Provide high quality products to support farmers, landscapers, contractors & more.

  • Promote equipment sales, service and rentals as a comprehensive solution for local residential and commercial needs.

  • Provide specialized equipment for commercial landscaping and land management operations.

  • Offer higher quality and newer equipment than any other rental facility in the area.

  • Continue to grow our current brands and seek additional promising business relationships.

  • Establish a national Harbor Equipment Company Franchise and Brand.


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